How to DIG Into ChatGPT's Gold-Mine and Shine
Hello!
As mentioned in the last article, I'll be sharing a different prompt for ChatGPT in every article, until it gets too boring...
OR if someone has a specific scenario/question I might be able to dig into with my buddy, Chat, just let me know?
But first... a reminder to hit that 'subscribe' button! And like, comment, and share with ALL of your colleagues.
Well, maybe just a few of them?
OK, let's go...
In prior articles, I've shared the 'Act As' prompt and the 'Additional Questions' prompt.
Today, I'm going to share a prompt called the 'Question Refinement Pattern.' It's a simple idea, really, and maybe it'll inspire other ideas and uses for you.
Because ChatGPT or other LLMs are trained on patterns and language, it can use its vast knowledge about many things that are in the same context of our general question (if that's all we have) and refine the question for us, in order to get better output (responses).
The question refinement pattern is like this:
Whenever I ask a question, suggest a better question and ask me if I would like to use it instead.
So I've used a version of this general pattern to illustrate how it can work.
My Prompt:
For this conversation, whenever I ask a question, please suggest a better version of the question, and ask me if I would like to use it instead. What constitutes a successful landing page?
ChatGPT:
A more refined version of your question could be, "What are the key elements that define a successful landing page in terms of user engagement and conversion rates?" Would you like to use this version of the question instead?
Me:
Yes, please.
Note for you: Chat responded exactly, as asked. He (my Chat's a guy) refined my question, and asked me if I wanted to use this version of the question instead. He even used the word, 'version,' as I had used. And he knew that 'success' means good engagement and conversion rates!
ChatGPT:
What are the key elements that define a successful landing page in terms of user engagement and conversion rates?
A successful landing page effectively engages users and encourages them to take a specific action, such as making a purchase, signing up for a newsletter, or downloading a resource. Here are some key elements that contribute to the success of a landing page:
Note for you: Without me mentioning it, Chat already knew the real purpose of a landing page (LP).
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Clear and Concise Headline: The headline should instantly convey the unique value proposition of the offer or service, capturing the visitor's interest. -
Compelling Copy: The text should be persuasive, highlighting the benefits of the offer and what makes it stand out, while being easy to read and understand. -
Engaging Visuals: High-quality images or videos that relate to the product or service can help increase engagement and understanding of the offer. -
Simple Form or Call-to-Action (CTA): A clear and easy-to-find CTA button guides users on what to do next. Forms should be simple, asking only for essential information to reduce friction. -
Testimonials or Social Proof: Including customer testimonials, reviews, or logos of well-known customers can build trust and credibility. -
Loading Speed: Pages that load quickly reduce bounce rates and improve user experience, which is crucial for keeping potential customers engaged. -
Mobile Optimization: With a significant amount of web traffic coming from mobile devices, a successful landing page must be responsive and provide a seamless experience across all device types. -
A/B Testing: Regularly testing different elements of the landing page (like headlines, CTAs, images, and overall layout) can help identify what works best for your target audience. -
SEO Optimization: Incorporating relevant keywords and meta tags can improve the page's visibility in search engine results, driving more organic traffic. -
Analytics and Tracking: Implementing tools to track user behavior, conversion rates, and other metrics allows for ongoing optimization based on data-driven insights.
These elements, when executed well, work together to create a landing page that not only attracts visitors but also converts them into customers or leads.
Me:
What would you need from me, in order to create landing page copy for a professional brand consultant, specializing in brand strategy and brand messaging?
ChatGPT:
To craft an effective landing page copy for a professional brand consultant specializing in brand strategy and brand messaging, I would need the following information from you:
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Brand Overview: A brief introduction to your brand consulting business, including your mission, vision, and the unique value you provide. -
Target Audience: Detailed information about your primary target audience, including their industry, job roles, pain points, and what they are looking for in a brand consultant. -
Services Offered: A detailed list of your services, such as brand strategy development, brand messaging, visual identity creation, etc., with a brief description of each service. -
Unique Selling Proposition (USP): What makes your consultancy stand out from competitors? This could include your approach, experience, past successes, or any proprietary methods or tools you use. -
Testimonials and Success Stories: Customer testimonials, case studies, or success stories that highlight your expertise and the results you've achieved for clients. -
Call-to-Action (CTA): The specific action you want visitors to take on your landing page, such as scheduling a free consultation, downloading a whitepaper, or signing up for a newsletter. -
Branding Elements: Any existing branding elements that should be incorporated into the landing page copy, including your brand tone of voice, style guide, logo, and any key phrases or taglines you use. -
Keywords: A list of SEO keywords that you want to target with your landing page, to help improve its visibility in search engine results. -
Competitor Information: Information about your main competitors and how you differentiate yourself from them. -
Any Legal or Compliance Considerations: Any industry-specific legal or compliance requirements that need to be considered in the copy. -
Contact Information: How you want clients to contact you, including phone numbers, email addresses, or a contact form. -
Any Additional Elements: Any other elements you want included, such as links to social media profiles, a blog, or a portfolio of work.
With this information, I can help you create a compelling and effective landing page copy that resonates with your target audience, highlights the value of your services, and encourages visitors to take the desired action.
End of Conversation...
Now, I could go through each of the items Chat needs and provide the answers and elaborate enough to provide him deep insights into who I am, my USP, my audience, etc.
I could also provide a URL of what I consider a good LP, for his reference. And then see what he comes up with for a first draft.
Then I could continue to work with Chat to tweak the copy, until I got what I wanted.
In Conclusion...
You can play with this and come up with your own version of how to get the most out of ChatGPT or other LLMs.
The more 'iterative' you go, the better results you'll get.
Think of it like you're training someone on something new...
take it step by step, check-in to see if they've understood. Then correct any wrong assumptions... and keep going.
It's a conversation. Not just a command.
To tap into Chat's vast knowledge, just be patient and understand how to use language more precisely.
The output can only be as good as the directions, questions, and the ongoing conversations.
Of course, there's so much more to learn about Chat's memory (there's more for ChatGPT-4), plugins, its image generator, etc.
And an excellent source to learn all of this (and much more) is to take the FREE course from YourEverydayAI.com. It's called the 'PPP Method,' taught by Jordan Wilson, himself.
It's brilliant.
Jordan Wilson is incredibly generous with his time, energy, and lightening-speed knowledge about all things ChatGPT.
He also has a daily LIVE show on Linkedin, with interesting guests — and a weekly newsletter, plus helping his paying customers... I don't know when he sleeps!
You can register for this amazing course here... be sure to put my name in the 'who referred you' field!
I hope this was a wee bit helpful? Let me know in the comments if you liked it, hated it, think it's too simple... or anything else you may want me to write about?
As we all continue to drink from the AI firehose, trying not to drown, let us remember that after we learn how to refine our questions to get the BEST answers from ChatGPT...
It still requires the human touch to make it warm, personable & relatable!
I hope you'll like, comment, share and subscribe to my Linkedin newsletter, so you never miss a tantalizing morsel of #MeaningfulMarketingMessages.
Oh and hit me up, if you'd like to discuss how we may work together on your brand strategy and brand messages. I luv challenges.
That's a wrap!
Carolyn
#Go4MoreIn24