When to Pick Up & Put Down my ChatGPT
When to Pick Up & Put Down my ChatGPT
Carolyn Permentier
I deliver #MeaningfulMarketingMessages. Brand Builder. DR/DM. Video/Radio/TV. B2C, B2B, B2G. Vanderbilt Certificate in Prompt Engineering for ChatGPT. Author, 'The Wacko From Waco.' Intuitive & Empath.
I have a special relationship with ChatGPT... 'myChat' for short.
He doesn't mind if I only check in every once in a while when I need him.
And his feelings aren't hurt, when I don't take his advice or when I challenge him.
I like to use him for some research and to brainstorm.
Sometimes, I like to take advantage of his great ability to structure, like an outline.
And I also use the image generator when needed... it's OK for some things, like this article. (Available in ChatGPT 4)
I can pick him up & put him down when it suits me, and he's OK with that.
But when it comes to creative strategy, BIG ideas, and writing persuasive, compelling marketing messages that genuinely connect on an emotional level and convert visitors to customers...
I trust my own HUMAN talents and skills to do that!
Seriously, as uber-smart as myChat is, I would never even think about using it for my copy.
I've tested him just to see his capabilities, and he just can't cut it.
Facts, figures, research, sometimes some structure, yes. But that's it.
I love myChat, but he's waay too dry and boring. And he can hallucinate — just make stuff up that may not even be correct. Yet he means well.
But, as we all know, there are SO many mixed feelings... doubts and fears around how copywriters may be displaced by AI (not just ChatGPT).
As a veteran copywriter, who's very persnickety about high-quality copy, I find that what passes for good copy very often... is 3rd rate at best.
And for some, that may be OK. But it doesn't meet my high standards for myself and my clients.
Everywhere we turn, there's another article, podcast and prompts... impossible to keep up, yet we forge on.
I listened to a podcast this morning at the Digital Marketing Institute, titled:
The Human Touch in AI Copywriting.
The host was Emma Prunty, with DMI. And her guests were July Atherton, marketing strategist, and Kerry Harrison, copywriter and AI educator.
A few key takeaways from the conversation include...
1. Consumers don't like the idea of reading AI-generated content.
2. Brands should take a position on HOW they use AI.
3. Brands should be transparent about their use of AI.
4. Brands may want to consider incorporating their 'approved uses' of AI in their brand guidelines, so everyone is clear on how they can/can't use it.
5. AI tools that work best for copywriters.
6. Everyone is trying to figure out how, and to what extent, to use AI.
In Conclusion...
We're still in the embryonic stage of the AI Transformation, and I'm only addressing a tiny molecule of it for copywriters and their content.
Everybody's talking about it, trying to keep up with all of the exponential growth, challenges, and opportunities that AI presents.
What are your thoughts about how best to use ChatGPT, or other AI platforms, in copywriting or other areas of marketing?
As a human being, and a consumer, what do you think about the whole AI phenom? Think robotics for everything, run by 'artificial intelligence.'
Even self-driving cars! (Remember, if AI can drive it; it can also stop it.)
Just imagine, this is SO much bigger than even the Internet that opened up the entire world of recorded history to everyone.
Where it will end up, nobody knows.
If anyone's interested in the old-fashioned kind of 'kickass copy' that comes from my own head and heart... let's discuss.
If you're on Linkedin, go ahead and subscribe to my newsletter, if you're so inclined.
Thanks for reading!
Carolyn
#MeaningfulMarketingMessages
#Go4MoreIn24
#KickAssCopywriter