Foreclosure War Campaign
Carolyn Permentier - July 10, 2013
Foreclosure War Campaign: Crazy successful direct mail campaign to show homeowners how to prevent foreclosure.
First send: This envelope + letter + audio CD that I wrote/voiced, explaining bankruptcies, foreclosures and how to avoid both, by selling their home and making something, instead of losing the home AND ruining their credit as well. Had a big red/white sticker, text read: CD Enclosed.)
Second, third send: Same envelope, without CD sticker/CD, with different letters.
Fourth send: Postcard, offering $50 for ten minutes... the time it would take to show homeowners how to STOP foreclosure, save their credit and make some money for their house, instead of losing everything to the bank.
We also helped the homeowners locate/negotiate an interim rental property and handled their move for them.