Membership Marketing for SHAPE America
SHAPE America - November 19, 2017
Client: SHAPE America
SHAPE is the largest membership organization of health and physical education professionals. Since 1885, SHAPE has defined excellence in physical education.
I wrote 3 direct mail pieces for new-member solicitation for these audiences:
College professors, undergrad students and 'Jump Rope 4 Heart' physical education teachers.
The headline and copy were targeted at each, specific audience, using benefit-driven copy that spoke directly to each segment's needs/interests.