Paid Facebook Nest Egg Video for Free Retirement Review
Edelman Financial Services - September 13, 2018
This is a new paid FB video. I developed the concept, wrote the copy and worked with a video producer to create the final product. As successful as the original video was, this one blew it out of the water, generating a far better response/conversion rate.
These paid video ads were part of an integrated campaign to market our Free Retirement Review.
This ad, along with the entire campaign, was wildly successful. The overall six-month campaign generated 4,805 leads, 154 new clients. That translated into $67M in new client inflows to the firm, with the average client size of $435K (AUM).