VA Refinance Dimensional DM Campaign
Infiniti Marketing & Investments - January 03, 2012
Client: Ryan Sloper, Real Estate Firm + Investing + Mortgage
These are DM samples from the VA Refi Campaign, which delivered a crazy good ROI. The letters offer to refinance existing VA loans at the lowest rates in 40 years.
The 'Dimensional' means there was something inside the envelope. In one letter, there were a few pennies that rattled around. Another one had some tickets inside. The idea is based on the curiosity factor... recipients will feel compelled to open it to see what's inside. It works.
I wrote other DM and email campaigns and also created RealEstate360Live.com... a radio show that became a national podcast from 2010 - 2015.
I chose the name/URL. I worked with a designer to build the first website, handled PR, wrote promotional radio spots and all the copy for digital and print.