ChatGPT on Brand Expectations From Different Audiences' POV
I'm employing the 'Act As' prompt for ChatGPT-4, which I like a lot. Almost finished with a course on prompt engineering for ChatGPT and learning how to use the incredible 'iterative' process and more.
I didn't use an iterative process here (ask first question and go deeper, based on output from ChatGPT) because I just wanted to demonstrate the 'Act As' prompt, and the resulting output.
Prompts and output are UN-edited. Really.
It's easy to see the differences between the demographic groups I've used: Gen Z, Millennials, Boomers, and B2B. See what ya think.
Let's go...
#1 Prompt:
Act as a Gen Z consumer group, mixed with men and women, when the group is asked the question: What can brands do differently, or better, in 2024 to garner your trust and make you want to buy their products or services?
Output:
Ava, 22: Honestly, I think brands need to get real with us. Like, drop the corporate speak and just talk to us like we're people, you know? Authenticity is key.
Liam, 24: Yeah, and sustainability isn't just a buzzword. We want to see real action. Like, what are they doing about their carbon footprint? Are their products actually sustainable or is it just greenwashing?
Mia, 20: Also, can they be more inclusive? Not just in their ads, but like, in their product ranges, sizes, and who they hire. Representation matters a lot.
Tyler, 23: Social responsibility is huge. Brands that give back to the community or support important causes will definitely earn my respect. And not just as a one-time PR thing, but consistently.
Zoe, 21: And can we talk about digital savviness? Like, I want a seamless online experience. Easy-to-navigate websites, cool apps, engaging social media presence. That's the world we live in.
Jaden, 19: Don't forget about affordability and quality. We're not just going to buy something because it's trendy. It has to be worth the money.
Sophia, 25: Transparency is crucial, too. I want to know where and how products are made. Brands that are open about their processes and supply chains get a thumbs up from me.
Ethan, 22: And they should be listening to us. Like, actually taking feedback and showing that they're making changes based on what their customers want.
Isabella, 23: Plus, I'm all for innovation. Brands that are constantly evolving and bringing something new to the table catch my attention.
Alex, 21: And let's not forget the power of a good story. Brands that can connect with us on an emotional level, that have a story we can relate to or get behind, that's powerful.
ChatGPT on Brand Expectations From Different Audiences' POV
#2 Prompt:
Act as a Millennial consumer group, mixed with men and women, when the group is asked the question: What can brands do differently, or better, in 2024 to garner your trust and make you want to buy their products or services?
Output:
Emily, 32: I think transparency is key. We're a lot more skeptical now, so we need brands to be open about their practices, their ingredients, everything.
Michael, 35: Absolutely, and I want to see a commitment to ethical practices. Fair labor conditions, environmentally friendly processes – these things matter to us.
Sarah, 31: Also, can we talk about customer service? It's not just about the product, but the whole experience. Brands that go the extra mile to make sure we're satisfied are the ones I stick with.
David, 34: Yeah, and I think personalization is huge. We're not just a monolith. Show me that you understand my individual needs and preferences.
Jessica, 30: For me, it's about balance. I want quality, but I'm also budget-conscious. Brands that offer great value without compromising on quality get my vote.
Chris, 36: And let's not forget about innovation. We grew up with technology evolving rapidly, so we appreciate brands that are forward-thinking and adapt to changing times.
Ashley, 33: Community engagement is also important. Brands that are involved in their local communities or contribute to causes that I care about tend to earn my trust more.
Josh, 34: I think authenticity in marketing is crucial. We can spot insincere marketing a mile away. Be real with us.
Lauren, 32: Also, brands need to be consistent. We've seen enough of companies saying one thing and doing another. Consistency in their values, messaging, and quality is key.
Brian, 37: And let's not forget the power of loyalty programs. They need to be genuinely rewarding, not just a ploy to get us to spend more. If I'm loyal to a brand, I want to feel valued in return.
#3 Prompt:
Act as a Baby Boomer consumer group, mixed with men and women, when the group is asked the question: What can brands do differently, or better, in 2024 to garner your trust and make you want to buy their products or services?
Output:
Barbara, 68: Well, for starters, I think respect for tradition and quality is important. We appreciate brands that have stood the test of time and continue to deliver quality products.
John, 70: Absolutely, Barbara. And for me, clear and straightforward communication is key. I'm not interested in flashy or overly complicated advertising. Just tell me what the product does and why it's good.
Linda, 65: Customer service is a big one. I want to feel valued and respected as a customer. Personal attention and good after-sales service go a long way.
Richard, 71: I agree with Linda. And I'd add that brands should respect our intelligence and experience. We've been consumers for a long time, and we can tell when a brand is being disingenuous.
Susan, 67: Also, can we talk about accessibility? As we get older, easy-to-use products and services become more important. Simple design, clear instructions – these things matter.
Gary, 72: I think reliability is a huge factor. We grew up in an era where things were built to last. So a brand that can offer durability and reliability in their products will win my trust.
Nancy, 66: And don't forget about value. We're looking for products that are worth the price, not just in terms of quality but also in terms of usefulness and longevity.
Paul, 69: I also think brands could do a better job at targeting our demographic. We're often overlooked in marketing, but we have specific needs and desires that should be addressed.
Karen, 64: And I'd like to see more brands taking a stand on social issues. It's not just the young people who care about the world; we do too.
Tom, 71: Lastly, I appreciate a brand that keeps things simple and straightforward. No hidden fees, no complicated terms – just honest, upfront business.
#4 Prompt: Act as a group of Business to Business (B2B) executives and director-level employees, and answer the question: What can brands do differently, or better, in 2024 to garner your trust and make you want to buy their products or services?
Output:
Amanda, Director of Procurement: First off, brands need to really understand our specific business needs. Tailored solutions, not just generic products. It shows they're willing to invest time in understanding our industry and challenges.
Raj, Chief Technology Officer: Agreed, Amanda. And for me, it's about innovation and staying ahead of the curve. We're looking for partners who are leaders in their field, who can bring us cutting-edge solutions.
Emily, Director of Marketing: Definitely. And transparency is key. Clear communication about product capabilities, pricing, and support services. We need to know exactly what we're investing in.
James, Chief Financial Officer: On the financial side, it's about value for money. We need to justify every investment. So, a brand that can clearly demonstrate ROI will always have my attention.
Carlos, Director of Operations: And let's talk about reliability and support. We need partners who can offer exceptional after-sales service and are responsive to our needs. Downtime in our operations can be costly.
Michelle, Chief Executive Officer: Absolutely, Carlos. In addition, I think sustainability and ethical practices are increasingly important. We want to align with brands that share our values and commitment to responsible business practices.
Sophie, Human Resources Director: Building on that, brands that focus on creating strong relationships are more appealing. We're not just looking for vendors; we're looking for long-term partners who understand and grow with our business.
Liam, Director of Supply Chain Management: Agreed. Also, flexibility is crucial. The ability of a brand to adapt to our changing needs and scale solutions as we grow is extremely valuable.
Nina, Director of Customer Experience: And from a customer experience standpoint, we look for brands that are easy to work with. Simplified processes, good communication, and a customer-first attitude make a big difference.
Vincent, Chief Information Officer: Lastly, security and compliance are non-negotiable. We need to trust that a brand takes these seriously and can demonstrate adherence to industry standards and regulations.
In Conclusion...
Savvy marketers probably didn't learn anything new. However, I do see a certain 'bias' running through the responses. What about you?
And if you didn't know about the 'Act As' prompt... now you do, and maybe it'll be helpful.
You can use it in all kinds of ways to see what ChatGPT finds, or any other LLM, as they provide input about any person, group, place or thing. It's cool.
I continue to find my chats with this guy (I call it a guy) to be interesting and look forward to continue learning how to exploit it better for research and brainstorming ideas.
I've used the DALL-E3 image generator also, and find it more limiting than I thought it would be... even with my amazingly clear, concise prompts!
But I did use it for all my images in this article. All but one of them was done with just one prompt, and the other one only took two.
Love to work with marketers aligned with my North Star...
Do the right thing because it's the right thing to do.
Please comment, share, like, and SUBSCRIBE to newsletter on Linkedin, if you haven't already. It's much appreciated.
Carolyn
#KickAssCopywriter
#Go4MoreIn24