Chili Pepper Campaign
Carolyn Permentier - June 04, 2014
Infamous Chili Pepper Campaign. A new, corporate ID campaign + DM for new business effort that paid off like gang-busters. Included an expensive, large die-cut postcard, and also a miniature business card.
First send included the postcard, along with a 'real,' large, green chili pepper, with a silver ribbon tied around its stem. Nestled in a box, surrounded by festive tissue paper.
Second send included the postcard, along with a miniature bottle of Tobasco Sauce. This campaign was so successful to secure new business that it was used for 12 years... a lifecycle unheard of in the industry.
New tagline: The Hottest Agency in the West!