FRR Radio Spot for WTOP Radio, Washington, DC
Edelman Financial Services
This is a radio spot I wrote to be voiced by the newscaster at WTOP Radio in Washington, DC.
It's promoting Edelman Financial Services' Free Retirement Review.
The entire 6-month campaign produced $67M new client inflows to the company. And it's still being used at the merged company (Edelman Financial Engines) 6 years later.