Motley Fool Wealth Management Lead-Gen Campaign
Motley Fool Wealth Management - January 06, 2017
CLIENT: Motley Fool Wealth Management, with over $1Billion AUM, and in their second year.
PROJECT: Lead gen campaign, using Facebook, Google, Taboola and ads in strategic locations on The Motley Fool web site.
PROCESS: Ads concerning retirement goals, linked to a free report, "Your Retirement Paycheck: 6 Simple (and Smart) Ways to Earn Income After You Stop Working."
Beginning with the 'thank you/download' page, campaign included 4 more emails about topics tied to retiring and how Motley Fool's new wealth management option could help simplify their lives, by managing their portfolios for them.