TriVita Email Campaign
TriVita Wellness - May 07, 2020
TriVita's largest source of revenue is via catalog sales, both in print and digital. To maintain interest and increase sales, each month an email campaign is deployed.
The first one in the series, provides a 'sneak peak' into the printed version and arrives before the printed catalog is delivered.
This audience is deeply attached to the printed catalog, and they look forward for its arrival each month.
By providing a link to the online version of the catalog before the printed catalog arrives, the intention is to:
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Encourage more online familiarity and engagement.
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Generate interest, with good content and linking to a blog post. (See blog posts under 'articles/blogs' category.)
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Encourage online ordering.