The ad was in various sizes and was part of an integrated campaign to promote this 5-star, destination restaurant on the Eastern Shore of Maryland... right o...
Here's a taste of my work, with a smattering of everything... even some print!
I cut my teeth at a traditional/NY ad agency where BIG brands were our clients. Like P&G, Frito Lay, Pepsi, Revlon, Max Factor and Ford Motor Company. Think Mad-Men 20 years later!
While working as a copywriter + art director team, I also broke into the world of PR. (Notice they weren't called graphic designers in those days.)
ENTER... the Digital Age.
Today, I do it all. Websites, digital ads, video, radio, video long-form, short-form, VSLs, social, blogs, articles.
I write any message for any audience, in order to inspire a specific action. Always On Brand & On Target.
I write for B2C, B2B, B2G and non-profit... internal or external communications. And I'd be honored to write for you, too.
Let's chat?
Call/text 202.494.2465
Bond & Bowery Virtual Marketplace
Bond & Bowery
Branding Email Campaigns Direct Response Lead GenerationSample of email campaign sent to owners of antique, fine furnishings and fine art dealers, inviting them to be among the first to showcase their pieces in th...
This is a video script for an interview with Chris Mayer, editor of Capital & Crisis at Agora Financial. Chris is a value investor, like Warren Buffet, a...
Career Impasse? Get New Tools.
University of Baltimore
Print Integrated Campaign Direct Response Lead GenerationThe University of Baltimore wanted to increase enrollment in their masters and P.h.D. programs in IT, legal and HR. These are a few samples of that integrate...
Client: Commercial real estate investors. This is a 3-part "dimensional" campaign, offering to purchase recipients' commercial property. 1st send: Real ban...
Digital Ad (300x600) for Free Retirement Review
Edelman Financial Services
Digital Ads Direct Response Lead GenerationWe did many different sizes of digital ads, as part of an integrated campaign for the Free Retirement Review offer. The entire campaign, was wildly successf...
Foreclosure War Campaign: Crazy successful direct mail campaign to show homeowners how to prevent foreclosure. First send: This envelope + letter + audio CD...
Fun, Digital Ads for Mind Over Money Live Seminar
Edelman Financial Services
Digital Ads Integrated Campaign Direct Response Lead GenerationThese are fun digital ads to promote the popular Mind-Over-Money Seminar, delivered by Ric Edelman, co-founder of the company. We also created various sized,...
Client: Thierry Roche, talk show host of "Inside Real Estate" and real estate broker in N. Virginia. This is a 10-part email series, which gave recipients c...
Investing Daily's prestigious Wealth Society, accepting names on waiting list, for possible membership next year.
Investing Daily's Wealth Society + Wealth Summit
Investing Daily
Digital Ads Email Campaigns Direct Response Integrated CampaignInvesting Daily's Wealth Society: Digital promotions to join the firm's prestigious Wealth Society. Investing Daily's Wealth Summit: Digital promotions to s...
MEM Investment Research
MEM Investment Research
Websites Direct Response Branding Integrated Campaign Lead GenerationI consulted with client to determine strategy to accomplish her objectives. After many years of advising professional money managers in the country, Mary Ell...
Email, long-form promotion for The Motley Fool called: What Kind of Investor Are You? Talks about some stocks to buy in the natural, health food sectors.
NJBEST is the college savings program (529 plan) for the state of New Jersey. I worked with Franklin Templeton to consult, concept, write copy, direct desig...
Wrote/directed and chose the talent for this :60 TV spot for an anti-inflammatory product, Nopalea.
Paid Facebook Nest Egg Video for Free Retirement Review
Edelman Financial Services
Social Media Video/TV Lead Generation Direct ResponseThis is a new paid FB video. I developed the concept, wrote the copy and worked with a video producer to create the final product. As successful as the origi...
Two postcards sent to renters, enticing them to STOP renting and buy a new home NOW
Part of an integrated campaign to promote client's credit repair business. Result of campaign: Increased business by 46%
Radio for Sonnen Motors Automotive Dealership
Carolyn Permentier
Branding Radio Direct Response Lead GenerationCampaign: "Keep a Good Thing Going," included radio, TV, DM, bus-backs (before Digital age), newspaper, magazines + PR. Designed to promote this well-known ...
Long-form, direct response, digital promotion for Rising Star Stocks. Results: Exceeded client's expectations
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