I wrote this letter to the editor about a little boy caught up in the 'system,' who was sent home to his biological parents, only to die. My message was that...
Here's a taste of my work, with a smattering of everything... even some print!
I cut my teeth at a traditional/NY ad agency where BIG brands were our clients. Like P&G, Frito Lay, Pepsi, Revlon, Max Factor and Ford Motor Company. Think Mad-Men 20 years later!
While working as a copywriter + art director team, I also broke into the world of PR. (Notice they weren't called graphic designers in those days.)
ENTER... the Digital Age.
Today, I do it all. Websites, digital ads, video, radio, video long-form, short-form, VSLs, social, blogs, articles.
I write any message for any audience, in order to inspire a specific action. Always On Brand & On Target.
I write for B2C, B2B, B2G and non-profit... internal or external communications. And I'd be honored to write for you, too.
Let's chat?
Call/text 202.494.2465
Medical Technology Webinar Organic Social
Edelman Financial Services
Edelman Financial Services Social Media Branding Lead GenerationSamples of social media for one of the webinars we produced.This on-demand webinar is on the amazing advancements coming in the future in MedTech.
Client: SHAPE America SHAPE is the largest membership organization of health and physical education professionals. Since 1885, SHAPE has defined excellence ...
MEM Investment Research
MEM Investment Research
Websites Direct Response Branding Integrated Campaign Lead GenerationI consulted with client to determine strategy to accomplish her objectives. After many years of advising professional money managers in the country, Mary Ell...
Email, long-form promotion for The Motley Fool called: What Kind of Investor Are You? Talks about some stocks to buy in the natural, health food sectors.
Motley Fool Wealth Management Lead-Gen Campaign
Motley Fool Wealth Management
Lead Generation Email Campaigns Branding Integrated Campaign Digital AdsCLIENT: Motley Fool Wealth Management, with over $1Billion AUM, and in their second year. PROJECT: Lead gen campaign, using Facebook, Google, Taboola and ad...
Bylined article, written for the CMO at Folio Investing and published in various industry publications.
I worked as the Clinical Trials Education and Referral Director for this foundation. In this role, I provided much needed in-depth information about the pros...
Working with AAMDS Foundation International, a foundation that helps patients, who have a rare blood disease, I was privileged to work on the team to create ...
NJBEST is the college savings program (529 plan) for the state of New Jersey. I worked with Franklin Templeton to consult, concept, write copy, direct desig...
Wrote/directed and chose the talent for this :60 TV spot for an anti-inflammatory product, Nopalea.
Nurture Campaign for Lead Gen
Edelman Financial Services
Branding Edelman Financial Services Email Campaigns Lead Generation Integrated CampaignThis campaign begins with a kick-off email to a list of people, who have interacted with us before. We ask them to select the category that best suits their ...
These are samples of organic social media posts for the Free Retirement Review. Part of an integrated marketing campaign. These posts were for Ric Edelman's ...
Paid Facebook Nest Egg Video for Free Retirement Review
Edelman Financial Services
Social Media Video/TV Lead Generation Direct ResponseThis is a new paid FB video. I developed the concept, wrote the copy and worked with a video producer to create the final product. As successful as the origi...
A short Power Point Presentation of my services!
Postcard: Diamond Studs
Washington Diamond, a Fine Jewelry Boutique
Postcards Direct Mail Integrated CampaignElegant, yet edgy, DM campaign to increase awareness and entice upscale clients to make their 'private' appointment to find the perfect diamonds for the spec...
Postcards for Free Retirement Review
Edelman Financial Services
Postcards Print Lead Generation Edelman Financial ServicesAs part of an integrated campaign to promote a Free Retirement Review, we wrote/designed some postcards to send to prospects.
Two postcards sent to renters, enticing them to STOP renting and buy a new home NOW
Created new name for client's new radio show: Real Estate 360 Live. Also chose the URL. I worked with a web designer to create a web site and wrote all the ...
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