Connecticut Lighting, Hartford, CN, wanted to capitalize on the huge influx of potential new customers, during the Greater Hartford Golf Tournament. So, I wr...
Here's a taste of my work, with a smattering of everything... even some print!
I cut my teeth at a traditional/NY ad agency where BIG brands were our clients. Like P&G, Frito Lay, Pepsi, Revlon, Max Factor and Ford Motor Company. Think Mad-Men 20 years later!
While working as a copywriter + art director team, I also broke into the world of PR. (Notice they weren't called graphic designers in those days.)
ENTER... the Digital Age.
Today, I do it all. Websites, digital ads, video, radio, video long-form, short-form, VSLs, social, blogs, articles.
I write any message for any audience, in order to inspire a specific action. Always On Brand & On Target.
I write for B2C, B2B, B2G and non-profit... internal or external communications. And I'd be honored to write for you, too.
Let's chat?
Call/text 202.494.2465
Part of an integrated campaign to promote client's credit repair business. Result of campaign: Increased business by 46%
Radio for Sonnen Motors Automotive Dealership
Carolyn Permentier
Branding Radio Direct Response Lead GenerationCampaign: "Keep a Good Thing Going," included radio, TV, DM, bus-backs (before Digital age), newspaper, magazines + PR. Designed to promote this well-known ...
Under a $70 million NIH grant to study rare diseases, I provided strategic direction and content for the very first RDCRN web site. I also served as patient...
These are just a few examples for the 'retention' emails I write for The Motley Fool. They are sent to subscribers of various member services before their me...
When I worked at Edelman Financial, I was responsible for writing social media posts for Ric's popular radio show, The Truth About Your Money. I also wrote s...
Long-form, direct response, digital promotion for Rising Star Stocks. Results: Exceeded client's expectations
I wrote the first blog post for this new website.
I researched, wrote copy and worked with designer to create this website. It was for a new brand in the Amazon KDP space. Sean Dolwett offers a course in how...
Digital ad to drive readers to a landing page where they could register to attend Investing Daily's Wealth Summit... an annual gathering at a different resor...
Just a few samples for an email campaign for a live workshop. Invitees included insurance agency owners, producers and coaches. I handled marketing for 4 s...
Ad for this 5 Star, destination restaurant on Maryland's Eastern Shore. Sublime food and breathtaking views!
Part of the work I did for the Wedge Group in Dallas, TX. These case studies were created originally to promote the new iWin Agency Growth System. This SaaS...
Power Point Presentation for a counseling class at Anne Arundel Community College.
Ric Edelman was named in the top 100 most important radio talk show hosts in the country in 2018, by Talkers Magazine. It was the 6th time he has been includ...
Postcard was part of a campaign, targeted at homeowners facing foreclosure. This piece was the last in a series of a DM/DR effort to motivate the homeowner t...
TriVita's largest source of revenue is via catalog sales, both in print and digital. To maintain interest and increase sales, each month an email campaign is...
I conceived, wrote and directed :30 and :60 TV spots for a product called, Nopalea. It's an anti-inflammatory, liquid product made from the Napal Cactus that...
VA Refinance Dimensional DM Campaign
Infiniti Marketing & Investments
Direct Mail Direct Response Lead GenerationClient: Ryan Sloper, Real Estate Firm + Investing + Mortgage These are DM samples from the VA Refi Campaign, which delivered a crazy good ROI. The letters o...
I wrote this video script, hired/directed the videographer to create it for this leading edge cloud architect. The video and other strategic/tactical efforts...
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