NJBEST is the college savings program (529 plan) for the state of New Jersey. I worked with Franklin Templeton to consult, concept, write copy, direct desig...
Here's a taste of my work, with a smattering of everything... even some print!
I cut my teeth at a traditional/NY ad agency where BIG brands were our clients. Like P&G, Frito Lay, Pepsi, Revlon, Max Factor and Ford Motor Company. Think Mad-Men 20 years later!
While working as a copywriter + art director team, I also broke into the world of PR. (Notice they weren't called graphic designers in those days.)
ENTER... the Digital Age.
Today, I do it all. Websites, digital ads, video, radio, video long-form, short-form, VSLs, social, blogs, articles.
I write any message for any audience, in order to inspire a specific action. Always On Brand & On Target.
I write for B2C, B2B, B2G and non-profit... internal or external communications. And I'd be honored to write for you, too.
Let's chat?
Call/text 202.494.2465
Wrote/directed and chose the talent for this :60 TV spot for an anti-inflammatory product, Nopalea.
Nurture Campaign for Lead Gen
Edelman Financial Services
Branding Integrated Campaign Lead Generation Edelman Financial Services Email CampaignsThis campaign begins with a kick-off email to a list of people, who have interacted with us before. We ask them to select the category that best suits their ...
These are samples of organic social media posts for the Free Retirement Review. Part of an integrated marketing campaign. These posts were for Ric Edelman's ...
Paid Facebook Nest Egg Video for Free Retirement Review
Edelman Financial Services
Direct Response Video/TV Lead Generation Social MediaThis is a new paid FB video. I developed the concept, wrote the copy and worked with a video producer to create the final product. As successful as the origi...
Postcards for Free Retirement Review
Edelman Financial Services
Postcards Print Lead Generation Edelman Financial ServicesAs part of an integrated campaign to promote a Free Retirement Review, we wrote/designed some postcards to send to prospects.
Two postcards sent to renters, enticing them to STOP renting and buy a new home NOW
Connecticut Lighting, Hartford, CN, wanted to capitalize on the huge influx of potential new customers, during the Greater Hartford Golf Tournament. So, I wr...
Part of an integrated campaign to promote client's credit repair business. Result of campaign: Increased business by 46%
Radio for Sonnen Motors Automotive Dealership
Carolyn Permentier
Branding Radio Direct Response Lead GenerationCampaign: "Keep a Good Thing Going," included radio, TV, DM, bus-backs (before Digital age), newspaper, magazines + PR. Designed to promote this well-known ...
I wrote the first blog post for this new website.
Digital ad to drive readers to a landing page where they could register to attend Investing Daily's Wealth Summit... an annual gathering at a different resor...
TriVita's largest source of revenue is via catalog sales, both in print and digital. To maintain interest and increase sales, each month an email campaign is...
I conceived, wrote and directed :30 and :60 TV spots for a product called, Nopalea. It's an anti-inflammatory, liquid product made from the Napal Cactus that...
VA Refinance Dimensional DM Campaign
Infiniti Marketing & Investments
Direct Mail Direct Response Lead GenerationClient: Ryan Sloper, Real Estate Firm + Investing + Mortgage These are DM samples from the VA Refi Campaign, which delivered a crazy good ROI. The letters o...
I wrote this video script, hired/directed the videographer to create it for this leading edge cloud architect. The video and other strategic/tactical efforts...
Lead generation to entice investors to get on the 'priority' waiting list to be notified when the Wealth Society opens to new members. Result for overall pr...
This is a video script for Citadel Securities to be used throughout the web for instruction and thought leadership.
Website + FU Emails + Report + Email Marketing + Book Cover
The Wedge Group
Email Campaigns Websites Lead GenerationNew Web Site: (The site has since been replaced.) The effort was for a world-renowned coach/trainer to the insurance industry. Site was result of re-naming,...
Weekly eNewsletter
Edelman Financial Services
Articles/Blog Posts Edelman Financial Services Lead Generation Email CampaignsI wrote the weekly eNewsletter for Edelman Financial, which links to articles, radio podcast and ads that I also wrote.
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