This new Barron's ranking for #1 RIA in the nation was used in various marketing channels, including social, email, website, newsletters, digital ads, etc.
Here's a taste of my work, with a smattering of everything... even some print!
I cut my teeth at a traditional/NY ad agency where BIG brands were our clients. Like P&G, Frito Lay, Pepsi, Revlon, Max Factor and Ford Motor Company. Think Mad-Men 20 years later!
While working as a copywriter + art director team, I also broke into the world of PR. (Notice they weren't called graphic designers in those days.)
ENTER... the Digital Age.
Today, I do it all. Websites, digital ads, video, radio, video long-form, short-form, VSLs, social, blogs, articles.
I write any message for any audience, in order to inspire a specific action. Always On Brand & On Target.
I write for B2C, B2B, B2G and non-profit... internal or external communications. And I'd be honored to write for you, too.
Let's chat?
Call/text 202.494.2465
Note: The ad and LP are no longer available. But the purpose for sharing this is to demonstrate how imperative it is to use ALL of the proper ingredients, in...
Digital Ad (300x600) for Free Retirement Review
Edelman Financial Services
Digital Ads Direct Response Lead Generation Edelman's Free Retirement Review 360 Campaign Edelman Financial ServicesWe did many different sizes of digital ads, as part of an integrated campaign for the Free Retirement Review offer. The entire campaign, was wildly successf...
Digital Ad (728x90) for Free Retirement Review
Edelman Financial Services
Digital Ads Integrated Campaigns Lead Generation Edelman Financial Services Edelman's Free Retirement Review 360 CampaignOne of the various sized digital ads used in the integrated marketing effort that offered a Free Retirement Review. The entire campaign, was wildly successf...
Do You Really Know the True Cost of Your Advisor?
Edelman Financial Services
Articles/Blog Posts Edelman Financial Services Lead GenerationSample of the types of articles I wrote for Edelman Financial Services.
Edelman Financial Services Marketing Report
Edelman Financial Services
Edelman's Free Retirement Review 360 Campaign Lead Generation Edelman Financial Services Edelman's Mind Over Money Live SeminarEach month, a marketing report was distributed to address the amazing results our marketing efforts produced. This is one such report.
Edelman Financial Services You Tube Channel
Edelman Financial Services
Edelman Financial Services Social Media Branding Video/TVEdelman Financial Services merged with Financial Engines in 2019. Edelman's You Tube channel was removed last year.

EFS eNewsletter - Weekly
Edelman Financial Services
Edelman's Free Retirement Review 360 Campaign Branding Articles/Blog Posts Lead Generation Edelman Financial ServicesSample of the weekly newsletter I wrote, with the VP Brand/Creative Services. It linkes to articles, podcasts, webinars, seminars that also wrote all the pro...
EFS Weekly eNewsletter
Edelman Financial Services
Branding Articles/Blog Posts Edelman Financial ServicesEach week, I worked with the VP Brand/Creative Services to create the eNewsletter. It provided links to articles, on-demand webinars, seminars, podcasts, and...
EFS Weekly eNewsletter
Edelman Financial Services
Articles/Blog Posts Edelman Financial Services Lead Generation Email CampaignsI wrote the weekly eNewsletter for Edelman Financial, which links to articles, radio podcast and ads that I also wrote.
This is an article about the imminent merger between Edelman Financial Services, a $21.7B firm, and Financial Engines, a $169B firm. (Combined AUM today is $...
Free Retirement Review Landing Page
Edelman Financial Engines
Edelman's Free Retirement Review 360 Campaign Lead Generation Edelman Financial ServicesA LP for a Free Retirement Review, which was the destination for various assets to drive traffic here and to request an appointment with an Edelman Certified...

Free Retirement Review Video for Paid Social
Edelman Financial Services
Video/TV Social Media Lead Generation Edelman's Free Retirement Review 360 Campaign Edelman Financial ServicesSix-month campaign produced 4,805 leads, 154 new clients (ave AUM $435M), for a total of $67M additional AUM for the firm.

Medical Technology Webinar Organic Social
Edelman Financial Services
Edelman Financial Services Social Media Branding Lead GenerationSamples of social media for one of the webinars we produced.This on-demand webinar is on the amazing advancements coming in the future in MedTech.
Mind Over Money Live Seminars (Edelman Financial Services)
Edelman Financial Services
Print Direct Mail Ads Social Media Email Campaigns Digital Ads Integrated Campaigns Lead Generation Edelman Financial Services Edelman's Mind Over Money Live SeminarThese are some of the assets used for the MOM, live seminars across the country. It was an integrated campaign across many marketing channels including digi...
Nurture Campaign for Lead Gen
Edelman Financial Services
Branding Edelman Financial Services Email Campaigns Lead Generation Integrated Campaigns Edelman's Free Retirement Review 360 CampaignThis campaign begins with a kick-off email to a list of people, who have interacted with us before. We ask them to select the category that best suits their ...
Postcards for Free Retirement Review
Edelman Financial Services
Postcards Print Lead Generation Edelman Financial ServicesAs part of an integrated campaign to promote a Free Retirement Review, we wrote/designed some postcards to send to prospects.
Ric Edelman's Facebook Page
Edelman Financial Services
Social Media Edelman's Free Retirement Review 360 Campaign Lead Generation Edelman Financial ServicesWhen I worked at Edelman Financial, I was responsible for writing social media posts for Ric's popular radio show, The Truth About Your Money. I also wrote ...

This is an insert we provided TD Ameritrade to use in their eNewsletter to promote Edelman Financial Services to their clients.
The Ric Edelman Radio Show
Weekly & Year-Round
Edelman Financial Services Radio Edelman's Free Retirement Review 360 CampaignDuring the Free Retirement Review (FRR) campaign, Ric read a radio ad that I wrote, promoting the FRR, driving traffic to the LP or to call to speak with a C...

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