Here's a taste of my work, with a smattering of everything... even some print!
I cut my teeth at a traditional/NY ad agency where BIG brands were our clients. Like P&G, Frito Lay, Pepsi, Revlon, Max Factor and Ford Motor Company. Think Mad-Men 20 years later!
While working as a copywriter + art director team, I also broke into the world of PR. (Notice they weren't called graphic designers in those days.)
ENTER... the Digital Age.
Today, I do it all. Websites, digital ads, video, radio, video long-form, short-form, VSLs, social, blogs, articles.
I write any message for any audience, in order to inspire a specific action. Always On Brand & On Target.
I write for B2C, B2B, B2G and non-profit... internal or external communications. And I'd be honored to write for you, too.
Let's chat?
Call/text 202.494.2465
One of various sized digital ads as part of an integrated marketing campaign to offer users a Free Retirement Review. The entire campaign, was wildly succes...
We did many different sizes of digital ads, as part of an integrated campaign for the Free Retirement Review offer. The entire campaign, was wildly successf...
One of the various sized digital ads used in the integrated marketing effort that offered a Free Retirement Review. The entire campaign, was wildly successf...
Each month, a marketing report was distributed to address the amazing results our marketing efforts produced. This is one such report.
Sample of the weekly newsletter I wrote, with the VP Brand/Creative Services. It linkes to articles, podcasts, webinars, seminars that also wrote all the pro...
A LP for a Free Retirement Review, which was the destination for various assets to drive traffic here and to request an appointment with an Edelman Certified...
Part of an integrated campaign, offering a free retirement review. The entire 6-month campaign was extremely successful. It produced 4,805 leads, 154 new cl...
Six-month campaign produced 4,805 leads, 154 new clients (ave AUM $435M), for a total of $67M additional AUM for the firm.
I developed the concept, wrote the copy and worked with a video producer to create the final product. This video was part of an integrated campaign to mark...
This campaign begins with a kick-off email to a list of people, who have interacted with us before. We ask them to select the category that best suits their ...
These are samples of organic social media posts for the Free Retirement Review. Part of an integrated marketing campaign. These posts were for Ric Edelman's ...
When I worked at Edelman Financial, I was responsible for writing social media posts for Ric's popular radio show, The Truth About Your Money. I also wrote ...
During the Free Retirement Review (FRR) campaign, Ric read a radio ad that I wrote, promoting the FRR, driving traffic to the LP or to call to speak with a C...
