Here's a taste of my work, with a smattering of everything... even some print!
I cut my teeth at a traditional/NY ad agency where BIG brands were our clients. Like P&G, Frito Lay, Pepsi, Revlon, Max Factor and Ford Motor Company. Think Mad-Men 20 years later!
While working as a copywriter + art director team, I also broke into the world of PR. (Notice they weren't called graphic designers in those days.)
ENTER... the Digital Age.
Today, I do it all. Websites, digital ads, video, radio, video long-form, short-form, VSLs, social, blogs, articles.
I write any message for any audience, in order to inspire a specific action. Always On Brand & On Target.
I write for B2C, B2B, B2G and non-profit... internal or external communications. And I'd be honored to write for you, too.
Let's chat?
Call/text 202.494.2465
Edelman Financial Services You Tube Channel
Edelman Financial Services
Edelman Financial Services Social Media Branding Video/TVEdelman Financial Services merged with Financial Engines in 2019. Edelman's You Tube channel was removed last year.

Free Retirement Review Video for Paid Social
Edelman Financial Services
Video/TV Social Media Lead Generation Edelman's Free Retirement Review 360 Campaign Edelman Financial ServicesSix-month campaign produced 4,805 leads, 154 new clients (ave AUM $435M), for a total of $67M additional AUM for the firm.

Medical Technology Webinar Organic Social
Edelman Financial Services
Edelman Financial Services Social Media Branding Lead GenerationSamples of social media for one of the webinars we produced.This on-demand webinar is on the amazing advancements coming in the future in MedTech.
Mind Over Money Live Seminars (Edelman Financial Services)
Edelman Financial Services
Print Direct Mail Ads Social Media Email Campaigns Digital Ads Integrated Campaigns Lead Generation Edelman Financial Services Edelman's Mind Over Money Live SeminarThese are some of the assets used for the MOM, live seminars across the country. It was an integrated campaign across many marketing channels including digi...
Nest Egg Video for Free Retirement Review
Edelman Financial Services
Social Media Video/TV Lead Generation Direct Response Edelman's Free Retirement Review 360 CampaignI developed the concept, wrote the copy and worked with a video producer to create the final product. This video was part of an integrated campaign to mark...
NJBEST is the college savings program (529 plan) for the state of New Jersey. I worked with Franklin Templeton to consult, concept, write copy, direct desig...
Organic Social Posts for FB, TW, LI for FRR
Edelman Financial Services
Social Media Lead Generation Edelman's Free Retirement Review 360 CampaignThese are samples of organic social media posts for the Free Retirement Review. Part of an integrated marketing campaign. These posts were for Ric Edelman's ...
I wrote tons of paid FB ads for KeyGlee for lead gen. This is just one of them that worked extremely well. It linked to a funnel where visitors can schedule...
Ric Edelman's Facebook Page
Edelman Financial Services
Social Media Edelman's Free Retirement Review 360 Campaign Lead Generation Edelman Financial ServicesWhen I worked at Edelman Financial, I was responsible for writing social media posts for Ric's popular radio show, The Truth About Your Money. I also wrote ...

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