Bylined article, written for the CMO at Folio Investing and published in various industry publications.
Here's a taste of my work, with a smattering of everything... even some print!
I cut my teeth at a traditional/NY ad agency where BIG brands were our clients. Like P&G, Frito Lay, Pepsi, Revlon, Max Factor and Ford Motor Company. Think Mad-Men 20 years later!
While working as a copywriter + art director team, I also broke into the world of PR. (Notice they weren't called graphic designers in those days.)
ENTER... the Digital Age.
Today, I do it all. Websites, digital ads, video, radio, video long-form, short-form, VSLs, social, blogs, articles.
I write any message for any audience, in order to inspire a specific action. Always On Brand & On Target.
I write for B2C, B2B, B2G and non-profit... internal or external communications. And I'd be honored to write for you, too.
Let's chat?
Call/text 202.494.2465
Nest Egg Video for Free Retirement Review
Edelman Financial Services
Social Media Video/TV Lead Generation Direct Response Edelman's Free Retirement Review 360 CampaignI developed the concept, wrote the copy and worked with a video producer to create the final product. This video was part of an integrated campaign to mark...
I worked as the Clinical Trials Education and Referral Director for this foundation. In this role, I provided much needed in-depth information about the pros...

Working with AAMDS Foundation International, a foundation that helps patients, who have a rare blood disease, I was privileged to work on the team to create ...
NJBEST is the college savings program (529 plan) for the state of New Jersey. I worked with Franklin Templeton to consult, concept, write copy, direct desig...
Wrote/directed and chose the talent for this :60 TV spot for an anti-inflammatory product, Nopalea.
Nurture Campaign for Lead Gen
Edelman Financial Services
Branding Edelman Financial Services Email Campaigns Lead Generation Integrated Campaigns Edelman's Free Retirement Review 360 CampaignThis campaign begins with a kick-off email to a list of people, who have interacted with us before. We ask them to select the category that best suits their ...
Organic Social Posts for FB, TW, LI for FRR
Edelman Financial Services
Social Media Lead Generation Edelman's Free Retirement Review 360 CampaignThese are samples of organic social media posts for the Free Retirement Review. Part of an integrated marketing campaign. These posts were for Ric Edelman's ...
I wrote tons of paid FB ads for KeyGlee for lead gen. This is just one of them that worked extremely well. It linked to a funnel where visitors can schedule...
A short Power Point Presentation of my services!

Postcard: Diamond Studs
Washington Diamond, a Fine Jewelry Boutique
Postcards Direct Mail Integrated CampaignsElegant, yet edgy, DM campaign to increase awareness and entice upscale clients to make their 'private' appointment to find the perfect diamonds for the spec...

Postcards for Free Retirement Review
Edelman Financial Services
Postcards Print Lead Generation Edelman Financial ServicesAs part of an integrated campaign to promote a Free Retirement Review, we wrote/designed some postcards to send to prospects.
Two postcards sent to renters, enticing them to STOP renting and buy a new home NOW
Created new name for client's new radio show: Real Estate 360 Live. Also chose the URL. I worked with a web designer to create a web site and wrote all the ...
Connecticut Lighting, Hartford, CN, wanted to capitalize on the huge influx of potential new customers, during the Greater Hartford Golf Tournament. So, I wr...
Profit in Up or Down Real Estate Markets with Wholesale RE
KeyGlee Real Estate Investing
Articles/Blog PostsBlog posts were among the many assets used to market KeyGlee's franchise business opportunity. Others included funnels, email campaigns, social media for lea...

Part of an integrated campaign to promote client's credit repair business. Result of campaign: Increased business by 46%
Radio for Sonnen Motors Automotive Dealership
Carolyn Permentier
Branding Radio Direct Response Lead GenerationCampaign: "Keep a Good Thing Going," included radio, TV, DM, bus-backs (before Digital age), newspaper, magazines + PR. Designed to promote this well-known ...
Under a $70 million NIH grant to study rare diseases, I provided strategic direction and content for the very first RDCRN web site. I also served as patient...
Client was a RE investor, a mortgage firm, and owned a RE firm. This campaign was for the mortgage firm, directed to Veterans, offering a great rate rate tha...
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